14 years product management experience developing e-commerce, e-learning, social networking, and financial services web and email applications with cross-functional teams. Projects include search and search matching algorithms, responsive design conversion, delivery of financial alerts and reports, and management and development of lifecycle email campaigns.
Rent.com May 2010 – October 2013
Director, Product Management (April 2013 – October 2013)
Senior Product Manager (May 2010 – March 2013)
- Managed responsive redesign and launch of My Rent page for desktop and mobile.
- Responsible for recent development, launch, and testing of new “Best Match” search functionality.
- Manage and improve multi-channel lead systems used by retail and business clients and marketing
emails driving 54% of company revenues. - Manage multivariate testing including analysis and release of successful features.
LRN April 2009 – April 2010
Senior Product Manager, E-Learning
- Responsible for roadmap and development of Web-based subscription library of e-learning courses in law, ethics, compliance, social and environmental responsibility used by domestic and multi-national corporations. Worked with and lead cross-functional teams in Los Angeles, London, and Mumbai to develop courses.
Reunion.com (Now MyLife.com) July 2006 – January 2009
Senior Product Manager
- Responsible for HTML and text email communications related to member social networking activity.
- Over 22 million members reached weekly driving 40% of unique weekly visitors and 46% of company revenue.
- Led cross-functional teams to develop customized and targeted email and Web landing page experiences.
- Implemented metrics for tracking revenue, sales, opens, clicks, and other email performance measures.
- Performed data mining investigations to identify high potential campaigns and new product ideas.
- Organized and conducted company’s first usability studies for web, email, and desktop applications.
- Organized and led team for production of weekly email newsletters, improving revenue performance by 40%.
Shopzilla.com August 2004 – September 2005
Senior Product Manager
- Launched initial United Kingdom (U.K.) merchant site and introduced QA processes for payment systems for sterling and euros transactions.
- Re-branded international business to business site enabling European merchants to submit and manage inventory.
Charles Schwab & Co., Inc. September 1999 – August 2003; December 2003 – March 2004
Senior Product Manager
- Managed all phases of software development life cycle for financial services web site products including portfolio tool, bank-brokerage product, and email subscriptions experience that in 4 years grew from approximately 300,000 to over 1.6 million account subscriptions and delivered news, research, earnings analysis and other information to retail clients.
- Project director for multi-channel team developing new bank-brokerage investor checking product.
- Developed and managed project iteration plan.
- Delivered customer experience requirements for web, automated phone, rep desktop tools, and customer statements.
- Worked with program management office to identify risk mitigation strategies and to highlight, prioritize, and resolve cross organizational issues with bank and brokerage organizations.
- Managed and launched first major redesign of existing Alerts subscription Web pages including marketing links integration and developing ground breaking,
award winning Alerts selection Wizard. Set objectives and developed tasks for usability testing. Reviewed branch collateral and developed training material for customer service staff to promote new design. - Gathered requirements, designed and managed development of functionality that allowed targeted ad messaging, tracking, and cross marketing to alerts subscribers using customer segmentation information. Project provided additional channel to promote other products and services generating additional leads and sales.
- Created and implemented iterative development plan for web-based portfolio performance tool development project, including creating business analysis and requirements deliverables and establishing milestones.
- Project managed and coordinated work of metrics task force which analyzed and made recommendations for
measuring the effectiveness of web, email, automated phone, and customer service channels.
Page last updated: August 3, 2018